Awards
- National Prize Anuaria to the best corporative program.(Spain)
- National Prize Anuaria to the best poster(Spain)
- Winner animation contest "Animainzón" with "Entre Catas"(special wine prize")
- Work published in Basic Promo. Index Book
- Project selected for the yearbook 2003 of the School of Art and Superior of Design (Murcia).
...
Everybody is an illustrator or a graphic designer sometime. Since we are kids we are able to discover shapes in the clouds on the sky. We could see planes, giants bees, dragons, faces...
That`s what i`m still doing. I play with the environment elements which take meaning in the observer eye. I use drawings, metal, wood, stones...every things can be used for.
As a proffesional i used to say that a graphic design could seem too much simple, but we can`t forget that in the most of the cases the most difficult is to search the superfluous things and eliminate it.
All superfluous things instead of adding up, remains. An effective design try to capture the essential thing.
In this searching of the essential thing, i use the simil, the metaphor or the hyperbole between others.
This joined in a correct space organization for a correct reading of the message, to be conscious of the context we are working, and a knowledge the design is aimed to. All these things are essential for an effective message.
Another important point is the transmission of the emotions.
Every design or comunication need an emotional message, happiness, sadness, action, reflection ... the capacity of a design to be able to emotionate people is what i`m really looking for.